About Us

Since 1988, Pioneer Roofing has proudly served El Paso, TX, Las Cruces, NM, Doña Ana County, and the Southern New Mexico region. We’re honored to be consistently rated among the top roofing contractors by trusted platforms like Angie's List, Better Business Bureau, and the Las Cruces Sun-News, which has named us Best Roofing Contractor five years in a row.

We specialize in residential, commercial, and industrial roofing—handling everything from repairs to full installations. Our team works seamlessly with insurance, estimating, and finance partners to deliver efficient, stress-free solutions. Whether collaborating with other contractors or leading a project from start to finish, we’re committed to creating win-win outcomes for every stakeholder.

Free Estimates

Warranties

Emergency Services

Pioneer Roofing, Las Cruces, Roofing Contractor

Flat Roof with GE Enduris Silicone Tan color

Reliability

NM Licensed Contractor
Licensed, Insured, and Bonded
Providing exceptional service since 1988
Voted best Roofing Contractor 5 years in a row

Expertise

Commercial
Residential
Industrial
Construction, Installation, and Repairs.
GE Enduris® 3500 Approved Applicator

Flat Roof with GE Enduris Silicone White color

Quality

We can handle every type of roofing job and partner favorably with insurance, estimating, and finance companies to better serve your needs.

All our GE Enduris® 3500 roofs are backed by a 10 year Workmanship Warranty.

Top-rated for customer satisfaction and service excellence

A+ Rated and Accredited since 1988

Voted Best Roofing Contractor 5 Years Running by local readers

Choosing the right roofing company matters

Learn More

Terrence T.

"Great job. Rejected tilts from supplier that didn't meet standard. Full worked hard. Finished in time. Most important. Excellent quality."

Nikkile Mathews

"There was some rain after I signed the contract but but the work started. The rain cause a small leak inside which Pioneer came out immediately and found the leak they patched it to stop further damage. There was no additional charge for this service and it was done quickly and professionally."

Laurie B.

"The work was done very well. We have had some very strong winds in our area since the reroofing. Other houses in our area lost several to a lot of shingles. Our roof looks as good as the day it was installed."

Terrence R.

Ruth B.